Smartphone shipments in China increased by 4 percent
year-on-year to 109 million units in the second quarter of 2016, from 105.1
million units in the year-earlier period, according to a report from Strategy
Analytics. The report further shows that Huawei held on to first position and reached
a smartphone market share of 18 percent in China, followed by Oppo, with a market
share of nearly 14 percent.
The study indicates that China returned to growth for the first time in a year
due to improved LTE volumes from local brands, robust operator promotions, and
a stabilized economic situation. China remains the world’s largest smartphone
market, accounting for nearly 1 in 3 of all 340.4 million smartphones shipped
globally this quarter.
Huawei shipped 19.1 million smartphones in the second quarter, which represents
an increase of 15 percent annually from 16.6 million units in the second
quarter of 2015. Huawei remains the number one smartphone vendor in China, but
this was Huawei’s slowest growth rate for two years. The report also shows that
the competitive pressure from Oppo, Vivo, LeEco and other rivals is rising
Oppo shipped 15.2 million smartphones and reached a record
14 percent market share in China. Oppo’s smartphone shipments grew by 108
percent annually. Vivo ranked third with 12 percent smartphone market share in
China during the quarter, up from 7 percent a year ago.
Xiaomi had a weak quarter, falling 34 percent annually and
shipping 12.8 million smartphones in China in the three months to 30 June 2016.
It slipped to fourth position with 12 percent market share, down from 19
percent one year ago. Apple posted a soft quarter in China, maintaining fifth
position with 7 percent smartphone market share, down from 9 percent a year